In a world where most of our lives are spent in commute, stuck in traffic staring at the boring behind of a dusty old pickup truck, branding through vehicles proves to be extremely useful. For new businesses, it is the most cost effective way to gain brand awareness and establishes authority and gain consumer trust. Your customized vehicles look professional and help customers remember you the next time they need the service you provide. It is also the cheapest way to get the maximum amount of exposure. However, when deciding to wrap your vehicle(s), there are a few things you should take into consideration so that the end product turns out the way you want it.
Your Purpose
Think carefully about what you would like to achieve with the wrap. Being a new business, you will need to build a customer base and would need a big attention grabbing sign which tells your audience who you are, what you do, and the easiest way to get in touch with you. On the other hand, you might only need to give a unified professional look to your fleet, and should then go for a simple design with a solid color and your name and decal on the doors or rear of the vehicle. You might also just need basic advertisement or promotions to be displayed, in which case attractive, colorful and catchy full vinyl wraps would work as they would grab attention and be remembered.
Your Vehicle of Choice
The kind of vehicles you use will also play a huge part in the final picture. When it comes to advertisements, trucks and buses are the best way to go, as their sheer size essentially turns them into mobile billboards, and can be easily spotted from afar. Wraps can also be applied to cars and vans, and here usually a simpler design would work better to just give a professional look, especially if you have a whole fleet. However, nothing is set in stone and many cars and vans are also used for advertisements.
Your Design
This could again be complex or simple depending on your purpose. It is however smart to have your image designed by professionals, as vehicle wrapping designs are more complicated than others since they are large and go on a surface that has no standard size. There are certain formats that must be used, the images usually saved in vector form, and a design that might look great on 2 dimensional paper might not work on a vehicle. If done at home, you might not get the results you anticipate and the design might get stretched or cropped when printed.
Your Medium/Method of Wrapping
There are two main methods used in car wrapping. For large and simple text based designs and decals you can go for cut-vinyl, which looks great and can last you up to 8 years. Spot Light Business Branding offers marine-grade printable vinyl wraps which can even be used to wrap boats. The second technique is a full wrap vinyl, which is a great way to customize your vehicle completely. This is great for advertisements and lets you really go crazy as the whole vehicle can be covered in colorful images and designs. If you have followed these simple tips you are now probably ready to have your vehicle wrapped without any more confusion. Just remember, all you need to do is decide the purpose of the wrap in question, and everything else will just fall into place.